Carbon Advantage

It's a curious state of affairs - we don't want Growth Neutral businesses or Neutrally Beneficial social organisations so why Carbon Neutral? The very term implies that there is not a major opportunity to be found in addressing climate change.

Thomas Friedman highlights this and the coming revolution for business, societies, countries and organisations to seek a carbon advantage.

As we transform our economy and build renewable, smart, reliable, efficient power throughout all our activities, we create jobs, social outcomes and also new norms for business. Paul Gilding recently pointed this out arguing the global financial crisis will not sideline sustainability.

Yesterday, Nick Stern author of the UK’s 2006 economic climate change report spoke of this directly to the G20 countries. The opportunity is to invest heavily in energy efficiency and green technology using stimulus funding. It’s a call that some countries have already begun to act on.

Which leads back to the Carbon Advantage - companies and organisations acting now will not just help to answer society's challenges. It also delivers real benefits for the businesses and organisations that do so.

Local food

The Obamas are about to plant a veggie patch at the Whitehouse. It's not a new idea - Eleanor Roosevelt helped lead the way during the Second World War. But it is a great example of fast change - change that could create a more sustainable world.

Within a couple of years from the start of the war, by 1942 to 43, these home gardens were producing about thirty to forty percent of the US's veggies - not bad for backyard patches...

GFC and Climate - Our Biggest Opportunity

Nicholas Stern, ex World Bank Chief Economist and author of the UK Government's economic review of Climate Change, recently linked recovery from the Global Financial Crisis and responding to climate change.

He says the good news is that there are great returns to handling these two things together. While there are undoubted pitfalls to avoid, current circumstances are also a huge opportunity - climate change and the financial crisis are intrinsically linked. Stern says now is precisely the moment to change to a low carbon economy.

Financial Recovery and a Sustainable New Deal

UK Prime Minister, Gordon Brown, is about to address the USA Congress and a global New Deal plus financial stimulus is on the agenda. So will this be a financially and environmentally sustainable new deal? There are some signs.

A snapshot - we have far more funding for energy programs in the US than any bill in history. The UK aims to access a £1 billion economic boost from energy. 3.9 of the 42 billion Australian financial stimulus goes to home insulation and solar hot water.

It is not just government. Recently investors, with US$ 3 trillion in assets, highlighted that climate actions can create $144 billion in savings. McKinsey, in its revised global Pathway to a Low Carbon Economy, finds the global investment required to address climate change is reasonable and "many of the opportunities would see future energy savings largely compensate for upfront investments."

Yes they are - solar powered cars

In 1998 fast sustainable change was occurring in Delhi. People may think Delhi was unlikely to prioritise environmental and social change. But, within 4 years, the city converted its private rickshaws and bus fleet from diesel and smoky two stroke to compressed natural gas. 

Then Delhi built an underground system - on budget and three years ahead of schedule.

Now India's solar powered car is hitting the mainstream, having completed a tour. One of these solar cars travels 90kms on a charge - more than most Australian's daily commute. The tour, highlighted in the New York Times, traveled 2,100kms showcasing entrepreneurs and sustainable solutions across the country.

Co-generated Scotch - och aye

When Scotland, where I was brought up, announces it's national icon - whiskey - is going green you know substantial change must be underway. Using co-generation Speyside will convert waste left over from the whiskey process into heat and power.

Using the heat, as well as generating electricity, means that far less energy is wasted. Localised schemes like this also save a substantial amount of power by avoiding transmission line losses.

Similar systems can be used for residential homes as well. There's a small demonstration in Sydney and Alan Jones has led the way for UK's Borough of Woking, near London.

Wireless Energy World is Comming

The wireless world that will monitor and check your home energy use is about to be mainstream. "Google plans to launch a new service, Google PowerMeter, to provide homeowners with access to a Web-based display of electricity use at their home in real time." 

It will not just put power information infront of you at home, it brings it to your desktop. Tom Friedman must be happy to see some of his solutions to a hot flat crowded world coming through so quickly! See the greenbuildingadvisor story.