It's a curious state of affairs - we don't want Growth Neutral businesses or Neutrally Beneficial social organisations so why Carbon Neutral? The very term implies that there is not a major opportunity to be found in addressing climate change.
Thomas Friedman highlights this and the coming revolution for business, societies, countries and organisations to seek a carbon advantage.
As we transform our economy and build renewable, smart, reliable, efficient power throughout all our activities, we create jobs, social outcomes and also new norms for business. Paul Gilding recently pointed this out arguing the global financial crisis will not sideline sustainability.
Yesterday, Nick Stern author of the UK’s 2006 economic climate change report spoke of this directly to the G20 countries. The opportunity is to invest heavily in energy efficiency and green technology using stimulus funding. It’s a call that some countries have already begun to act on.
Which leads back to the Carbon Advantage - companies and organisations acting now will not just help to answer society's challenges. It also delivers real benefits for the businesses and organisations that do so.