2010 more than ever before has seen clean green solutions becoming mainstream. Here's a short sweep across the changes, from the more conventional money and technology measurements to the as important, if not driving underpinnings, individual mindsets and our local and global cultures.
The wrap: We've seen five waves of innovation since the industrial revolution and the sixth wave could be a clean revolution. But is it mainstream? Or more to the point when is it likely to be?
There are some compelling signs. These cover from big picture measurement: Bloomberg reporting India will have a Green Domestic Product by 2015 (environmental costs into GDP source press release); to, pop culture: electric cars in rap and the movies.
There's a pressing need with indicators, such as greenhouse gas emissions and biodiversity impacts, continuing to head in the wrong direction. We need fast change, past just technical solutions and into society.
Hugo Spowers, founder of Riversimple, frames this opportunity well. He says the principle barriers to sustainability aren't actually technical. If you are prepared to change multiple things simultaneously you overcome so many barriers. Listen to the whole interview here: hydrogen car, new business model
This is a set of four short posts covering some of these changes. Next: The Money