In the world of hard climate science, carbon pricing schemes and emissions targets you could be forgiven for thinking that human attitudes are of lesser importance. Nothing is further from the truth. For example - Nicholas Stern, ex Chief Economist of the World Bank and author of the UK government’s seminal Stern Review on the Economics of Climate Change highlights the importance of behaviour change. He emphasises:
Three elements of policy for mitigation are essential: a carbon price, technology policy, and the removal of barriers to behavioural change. Stern Review p.xxviii
Its one of the reasons I (Simon) am thrilled to win a scholarship for a Harvard, China and Australia joint climate change symposium. My excitement is not just for the event but also as it merges science with society. It recognises there is as much to be gained working with people’s attitudes, views and perspectives as with science, technology and pricing.
The humble light bulb is a great illustration. Look around you. In nearly any country you will see incandescent light bulbs or halogen down lights. As Amory Lovins puts it, each of these lights, remaining in its socket unchanged, is the same as walking past a $50 note on the pavement. But, for the last two decades while effective alternatives have been available, many people have nevertheless continued to walk past the light bulb.
Why? Read the full article here>>>